NetNames .Brand Service
The NetNames .Brand Service has been designed to help your organisation with the following:
Tailored information for informed decisions
Make informed decisions about whether or not to apply for any new gTLDs. We can help you make this decision by providing your organisation with the following:
- An overview of the ICANN process
- The benefits and downsides of applying for and managing a new gTLD
- The benefits and downsides of a defensive approach towards the new gTLDs
- Discussing your organisation’s usage strategies for a new gTLD
- The feasibility of your organisation applying for and running a new gTLD
- The operational, technical and financial aspects of running a TLD registry
Assistance with your gTLD business plans and applications
Should you wish to apply for any number of new gTLDs, every new gTLD project needs to be defined in an internal business plan. The business plan then needs to be outlined to ICANN in the gTLD application. Some of the topics that need to be covered in the business plan (and in the application) include the following:
- How your organisation plans to use the new gTLD suffix (what names will become reserved names? what names will never be issued?)
- How your organisation will operate the registry
- How will a registrar become accredited to the new gTLD under your organisation's management?
NetNames can help with both the business plan and the application.
Setting up and operating a new gTLD
If your application for a new gTLD is successful, the task of setting up and operating the new gTLD becomes paramount. NetNames can support you in launching the new gTLD and managing the registry.
Our registry back-end services include:
- Domain name registry services set-up
- IANA pre-delegation testing
- Obtain IANA delegation
- Provision of a Root DNS
- Provision of a managed DNS services
- Provision of a registry database
- Provision of a web portal
- ICANN reporting
- Disaster recovery
- Ongoing managed domain name registry services
- Managed escrow services
Monitoring for infringing applications
Whether or not an application for a new gTLD is submitted, it is still important to monitor pending third party applications which may affect sales, business operations, brand or reputation. NetNames offers the following online monitoring package which comprises:
- Daily monitoring of all applications for potentially conflicting or infringing applications
- Up to five brands/marks monitored, including five variations per brand
- Email alerts of potentially conflicting or contentious brand string applications to designated team members
- Potential infringements presented through an online portal and via email alerts
- Automated analysis of the application data for conflicts or potential objections
- Manual analysis and reporting of the application data for potential objections


